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Guides for teams building better support

Practical advice on AI chatbots, knowledge bases, escalation, and multilingual support — written for the people who run them.

Getting StartedFeatured

How to add an AI chatbot to your website in 5 minutes

No developer needed. One script tag and your site has a fully trained chatbot that answers questions around the clock — in your brand colors.

Read article April 8, 2026 · 6 min read

Promptly widget setup — one script tag install walkthrough

AI chatbot product catalog integration — cards with specs and prices

E-commerce

AI chatbot for e-commerce: turn product questions into sales

Product questions are pre-purchase intent signals. An AI chatbot that answers them instantly — with accurate specs, images, and filters — converts browsers into buyers.

April 22, 20267 min read

Escalation

When should an AI chatbot hand off to a human?

A chatbot that never escalates is a liability. A chatbot that escalates too eagerly is useless. Here is how to find the right balance — and what happens in the handoff.

May 6, 20268 min read

Knowledge Base

How to train a chatbot on your own content (without writing a single FAQ)

Your website, help center, and documents already contain everything your chatbot needs to know. Here is how to get it indexed, kept fresh, and citeable — no prompt engineering required.

May 20, 20267 min read

Multilingual

Multilingual customer support on autopilot

Your chatbot can detect a customer's language and respond fluently — without you maintaining separate bots or translation files. Here is how it works and what it means for global teams.

June 3, 20266 min read

Ship a chatbot your customers will thank you for.

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